Gili Drinks is the perfect immunizing and alcohol-free drink with a taste of honey, ginger and lemon. To visualize these main ingrediënts, we took the challenge to develop a creative concept that fitted the brand, budget and timing.
We wanted to really focus on the product and taste of the brand. Our approach has led us to shoot some very unique shots. Therefore, we used specialized gear and equipment to simulate the throw-shots and flying-over the honey-comb with a special macro lens. Afterwards we would put all the epic shots together in a brand video that can be used for website, advertising and displays.
With a lot of positive feedback on the video, the productvideo has helped Gili Drinks to gain a deeper connection with their audiences. The video has proven to spark attention on all channels: b2b, offline display and social media.