During the global pandemic, people turned even more to their devices to seek for information, discover new brands and make purchase decisions. Mitsubishi Electric saw this opportunity to build product awareness for the Serie-M heat pumps during the summer of 2021.
We've helped Mitsubishi Electric develop their advertising strategy and audiovisual content. To build reach and brand awareness, we've launched a national radio campaign across six national radio channels including Stubru, Willy, Joe, Radio2, La Première and Classic21. To further extend reach and engagement, we've distributed more than 30 pieces of digital content to specific audiences through Facebook, Instagram, Display and YouTube.
"Het perfecte binnenklimaat" campaign was rolled out over the course of 3 months divided in 4 waves to match weather conditions. The content, which included videos, radio commercials and images, were targeted to in-market audiences in renovation and construction segments. This increased sign-ups to the platform while creating awareness and engagement for the brand across all channels. With results still rolling in, stay tuned for more expansion of Mitsubishi Electric in 2021.