Employer Branding

Employer Branding Videos for Astra Sweets

Employer Branding Videos
Client

Astra Sweets

Year

2021

Work

Employer Branding Videos

THE CHALLENGE

Astra Sweets is a fast growing candy factory based in Turnhout, Belgium. To capitalize on growth, Astra Sweets was seeking for ways to attract new talents. It was clear that strenghten the employer brand with video was a key part of this challenge.

APPROACH

We started by analyzing the company culture and brand. From there, we drafted a creative direction that resulted in a colorful, fun and authentic concept. To add color, we've build a set on location with colored backdrops that fitted the color palette of the brand. By doing sit-down interviews with employers, we've also aimed for a natural dialogue that feels personal and authentic. Letting the employers open up while doing a few interactive games has definitly helped us convey their message: Astra Sweets is a great place to work and welcomes new talents with a warm welcome.

RESULTS

Working closely with Astra Sweets internal marketing team, we've delivered 6x employer video's, 2x extra stories, 1x blooper reel. To match resolutions on social media, we've also reframed the assets in square 1:1 versions. These pieces of content will be distributed throughout 2022 on their digital channels.

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